FMCG (RM7.5M, 12% confirmed) — Festive pipeline (Money Packets, CNY, Raya) needs urgent commitment. Biggest absolute risk to full-year revenue.
Entertainment at 70% conversion — Disney and Warner Bros anchoring H2 for Brian. Protect and grow this. Explore new IP tie-ups for Q4.
P2P Transfer Takeover at 79% conversion — Most reliable format. Lead with this in pitches as proof of brand commitment and performance.
Branded Money Packet (RM7.3M, 8% confirmed) — Single biggest H2 risk. Festive brands have not committed. Needs dedicated push before Q3.
IPG pipeline at RM3.97M but only 17% confirmed — Highest priority for agency follow-up. OMG and Publicis converting at 31–33%.
Direct deals convert at 30% vs agency at 17% — Prioritise direct outreach alongside agency. Faster commitment cycles and higher conversion.
Zain at 10.1% achievement, Q3 zero confirmed — Immediate pipeline review needed. High-confidence deals must be pushed to signed BO urgently.
Healthcare, F&B, Beauty, Fashion, Home & Living — 0% conversion — Combined RM3.7M in pipeline that has not moved. Urgent status review across all five categories.
Based on all pipeline tracker entries across Brian, Alexis and Zain. Confirmed = weightage 1.0 entries with billing month values populated. Pipeline = all entries with weightage below 1.0. Confirmed total reconciled to RM6,218,089 per summary tracker.